The Science and Results of Real-Time Content Optimization
I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options. I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, […]
Don’t Be a Content Marketing Grinch
This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Because it’s seemingly 150 degrees throughout most of the country, I went with a cool weather holiday theme on this one. Your Content Should Be Centralized and Decentralized The default state for most […]
Why You Should Use a Content Rationale Report
Little is the new big. On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of […]
Why D.I.S. is Crucial to your Content Marketing Strategy
Guest post from Russ Henneberry, who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. The shift in marketing dollars from traditional advertising mediums to the emerging […]