10 Company and Product Branding Tips from Microsoft
Very few companies are doing a good job at both their corporate and product-level branding across social media channels. Here are ten lessons we can learn about social media branding, both at the company and product-level, from the technology giant, Microsoft.
Passion Trumps Position
Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages […]