How Brands Can Use Feedback to Measure Customer Experience
All that customer feedback you’re collecting can help you measure customer experience in more powerful and accurate ways than ever before.
Is Your Business Ready for Holiday Season Ratings and Reviews?
To truly capitalize on the holiday season sales surge, play a strong offense and defense when it comes to your online ratings and reviews.
6 Things You Must Do To Offer Frictionless Free Trials
How to create a content marketing strategy your customers will love, in seven steps.
Why Customer Experience is the Ultimate Marketing Tool
Want to ensure long, loyal relationships with your customers? Make sure your customer experience prioritizes ease, speed, and accuracy.
The Importance of Customer Retention Over Acquisition
It’s time for your business to spend fewer resources on acquiring new customers and more on customer retention. These strategies will get you started.
Are You Making the Most Common Marketing Mistake?
The most common marketing mistake, and the lie that every marketer tells themselves, according to Jay Baer.
4 Strategies for Business Success (and One Company Getting It Right)
Learn how one software company transformed their company culture with four simple (and replicable) business strategies.
Responsibility for Social Goes Beyond Content Teams
Your content team shouldn’t be the only ones managing your company’s social media accounts.
Exceptional Customer Care, and How It Changes Everything
Exceptional customer service is redefining what we, as customers, expect—and that affects all customers and all brands, including yours.
Why Your Company Needs to Think More Like Blue Apron
Blue Apron has built a loyal customer base through their attention to customer experience. Here’s what your brand can steal.
Are You Ready for the Future of Customer Service?
Messaging has fundamentally shifted how we communicate with one another, and it’s about to shift how people communicate with your company.
3 Strategies for Improving the Offline-to-Online Customer Feedback Loop
Improve your customer feedback loop and delight customers, whether online or in-store, with these offline-to-online feedback strategies.
11 Ways to Improve Net Promoter Score Surveys
The ubiquitous Net Promoter Score email survey could be made a lot more effective with a few small tweaks, as Jay Baer demonstrates in this detailed comparison.
Why a Differentiated Customer Experience Is the Best Thing for Your Brand
Brands who refuse to conform—who create their own unique, differentiated customer experiences—will reap the richest rewards.
Why You Should Be Letting Customer Reviews Define Your Brand
Customer reviews are one of the most important components of your brand’s reputation and should inform how you define your brand.
7 Things You Need to Do After an E-commerce Conversion
Your relationship with a customer doesn’t end at the moment of conversion. Here’s what needs to happen every time you gain a new customer.