Is Customer Service a Part of Your Marketing Budget?
Facebook’s gone real-time, to show the world what you’re doing and whether or not you’re having fun. So what does that mean? It means that customer service needs to be the primary focus in your marketing budget from now on.
The time I spent the World Series in handcuffs
We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. But we shouldn’t.
How Improvisation Can Make Us Better Marketers
Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers. (tweet this) Here are 7 lessons I’ve learned from improvisation classes that can take your digital marketing strategy to […]
5 Bad Marketing Habits Made Worse by the Internet
It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to say. And then there […]
A Social Media Customer Service Win From @DeltaAssist
Moments of greatness often come when we least expect it. Especially when travel and flight delays are involved. I recently found myself in a situation where an international flight delay meant that I would miss my connection. While normally not a big deal, my “bright idea” of maximizing my holiday in London meant that my […]
How to Create Customer Profiles to Reach Your Target Audience
Creating customer profiles or personas of the people you are looking to sell to is critical to a successful marketing strategy.
The Taylor Swift Guide to Creating Compelling Content
I am a huge Taylor Swift fan. Okay, granted, I’m not a huge fan of a lot of her music, but I am a fan of how she connects with her fans. Like many successful rock stars, Taylor purposely hunts down her most passionate fans, and creates amazing experiences for them. She endlessly shows her fans […]
15 Important Tips to Help You Keep Your Customers
According to the Harvard Business School, increasing customer retention rates increases profits. Learn how to keep your customers coming back.
Why Reputation Management Should Be Your Top Marketing Priority
You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. You’re still providing excellent service […]
How to Maximize Your Customer Service on Twitter
Twitter is the new channel all brands should be using to provide customer support. It allows you to provide near real-time support on a social platform, making your services more accessible and allowing other consumers to see that you are a customer-centric brand. However, it is important to monitor your performance for this channel in […]
Has Social Media Made Your Sales Team Obsolete?
Maybe it’s true that “video killed the radio star”, but has social media snuck up and killed the salesman behind our backs? Jim Farley, VP of Global Marketing & Sales for Ford Motors seems to think that on some level, social media has killed the sales person as we know him (or her). Here’s what he […]
KLM’s Social Flight of Fancy
Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. We crave details and behind-the-scenes content as we navigate a rapidly changing landscape. So when we see a substantial and comprehensive case study from the […]
Please Aggravate Me: Is Gamifying Customer Service a Reality
Lisa Loeffler (@LisaMLoeffler) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few […]
You’re Pissed Off at the Wrong Guy
Of course it’s upsetting when a customer slams you via tweet, status message, blog comment or humorous video. But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff […]
Driving Sales with Relevancy and Utility
Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. […]
Delivering Happiness Delivers Indeed
Yes, nice guys can finish first. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer […]