Brain Chemistry and How Not to Take Complaints Personally
Many businesses choose to not answer customer complaints – especially online – because they are offended, believe the customer is lying, or take it personally. This is a colossal blunder, says Jay Baer.
What Makes Customers Loyal to Brands?
What makes customers stick by a product? A new survey of reveals the six most commonly-cited factors in customer loyalty.
The State of Hate and Why You Should Embrace Complaints
Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
Are You Ready to Listen Differently in Social Media?
Social media listening hasn’t changed in years. You need to listen differently and harder to find your customers now, says Jay Baer.
How to Earn Revenue With Your Customer Support
Quality customer service has the power to earn you revenues, not drain on your resources. Here’s how to transform your customer care team.
3 Really Difficult Ways to Create Great Customer Experience
Great customer experience is about exceeding customer expectations. Three difficult but important ways to do so, with examples and case studies from Jay Baer.
13 Business Goals You Can Achieve Through Email Marketing
Email is the Swiss army knife of your marketing toolbox. Here are thirteen of the many goals you can achieve with your email marketing.
How Unexpected Extras Hold the Key to Business Transformation
What signature things help your business stand out? Unexpected extras—called “lagniappe” in New Orleans—can help set you apart.
Why the Best Marketing Campaigns Put Customer Experience First
More than ever, brands are defined by the customer experience they deliver at every touchpoint. JetBlue’s latest campaign answered the call.
3 Tactics to Surprise and Delight Your Fans
“Surprise and delight” experiences can make a lasting, positive impact on your fans. These strategies can help make those moments happen.
Why you need a customer service response road map
You need a system in place to handle negative feedback consistently, coherently, and objectively. This is the response road map.
Why Visitor Engagement Holds the Key to Conversion
Many websites make a great first impression but miss out on a critical factor to convert more visitors into customers: engagement.
How to Hug Your Haters
Who needs praise and positive reviews? I’ll take a hater any day. Every customer complaint gives your business an opportunity, and the rising trend of haters on social media may uncover more opportunities than you’d think. I recently partnered with Edison Research to survey more than 2,000 Americans to determine why and how people complain about […]
7 Tips to Get Started with Customer Journey Mapping
What do your customers really experience while passing through your sales cycle? Find out by creating a customer journey map.
How to Choose the Best Mobile Strategy for Your Business
Mobile strategy has become a marketing must-have. But is developing an app the best mobile strategy for your business?
10 Important Statistics Your Company Needs to Know About Providing Discounts
The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Here, we dissect 10 relevant statistics related to offering discounts that will help your marketing and sales team generate more revenue.