How Business and Politics are Staying Competitive in Digital
A full week of political debates and business acquisitions proves that there are more specific strategies to be utilized on digital vs. traditional media to stay competitive.
The Paradox of Social Media Control
As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media. The typical social media objection is that if the company has a conversation with consumers in a public forum, the company […]