The 3 Social Metrics That Will Get You Promoted
Just launched: A new, free ebook from Jay Baer and Convince & Convert called The 3 Types of Social Media Metrics and Why They’ll Get You Promoted.
How Marketers Can Get Back to Modern Marketing
Similar to the school kids who more than likely forgot most of what they learned the previous year, marketers themselves perhaps forgot or lost sight of some lessons they learned – not just the previous year but over a much longer time frame. This new ebook helps marketers understand what they need to do to get back on top of their game for the coming year.
A New Industry-Specific Guide to Making Marketing Useful
I’m not done banging the drum about the power of creating marketing so useful, people would pay for it. In fact, I’m just getting started. Today is a big day. Today is launch day for the first official Youtility ebook – Youtility for Accountants: Why Smart Accountants are Helping not Selling. This is a $2.99 […]
25 Inspired Marketing Predictions for 2013
As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to […]
How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}
Has there ever been a more visceral, complex time to be a marketer? The rules (such as they are) are changing constantly, and new technology and rapid shifts in consumer behavior are giving best practices the shelf life of a ripe banana. It’s an era of exploration and experimentation that favors the nimble marketer. To […]
Staggering Social Media Insights – The Best of Twitter 20 eBook
I’m very proud to launch my new ebook that chronicles the best moments from my Twitter 20 series of live interviews on Twitter. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday […]
The World Really is Flat – Crowd Sourced Design Rules
I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was […]