Social Notes: How Technology is Giving Music Power to the People

We have come a long way. The music industry has gone from the days of public payola to public crowdfunding of albums that haven’t even been recorded. Social networking, crowdfunding, digital distribution, music streaming services, mobile technology, and affordable recording equipment has put the power of music in the hands of the people. This has […]

3 Reasons Email is the Coolest Vampire Today

Guest post by Jeff Rohrs, who heads up the Marketing Research & Education Team at ExactTarget. A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he […]