Have You Been Social Selling All Along?

Many salespeople think of social selling as a new and intimidating discipline. The truth? They’re likely social selling pros already.
The 4 Ways to Keep Facebook Group Members Engaged

Keep your Facebook Group and other community members active and fired up using these 4 tactics from Jay Baer.
Why Instagram Stories is Actually Good News for Snapchat

Instagram Stories benefits Snapchat by purifying the core audience and creating marketplace differentiation. Also, what does Instagram become now?
Why The Facebook Ecosystem Dominates Social Media Budgets {research}

This research reveals just how dominant the Facebook ecosystem has become in marketers’ paid social amplification budgets.
Why the Future of Social Community is Omni-Social

The future of social community is omni-social, combining rented social community on Facebook and beyond with owned social community on your own site.
New Research Shows How Fast Companies Have to Be in Social Media

How fast do customers want you to be in social media when responding to complaints? New research provides the answer.
How to Cut Through the Clutter With Your Holiday Content

With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands.
5 Sly Ways to Get More Clicks

Clicks aren’t everything, but they are important. 5 under-the-radar ways to get more clicks from Jay Baer and Convince and Convert.
How Facebook is Slowly Strangling Twitter

Twitter is in rocky waters and Facebook is making it worse by copying new Twitter features and starving Twitter of oxygen. How will it end, asks Jay Baer
Why Investors Need to Use Social Media

Social media provides today’s investors a quicker, more efficient way to predict market movements and evaluate trade decisions.
Why you are unsure how to advertise on Twitter

Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
4 Tips for Sharing Videos On Facebook

Facebook video is hotter than ever, with more uploads than YouTube. Make the most of your next Facebook campaign with these 4 sharing tips.
New Social Media Research Uncovers the Big Problem for Businesses

What you want social media to do for your business, and what consumers want from companies in social are far different, shows this new social media research.
How Facebook Ruined Christmas

It’s hard to tell the C-Suite that the Facebook game has totally changed. But take solace in the fact that many corporate marketers are singing the same carol.
How to Use Trending Triggers to Create Contagious Content

In today’s fast-paced, highly reactive information world, trending topics get shared so much it would be foolish for brands NOT to want to ride that bandwagon.
Is Customer Service a Part of Your Marketing Budget?

Facebook’s gone real-time, to show the world what you’re doing and whether or not you’re having fun. So what does that mean? It means that customer service needs to be the primary focus in your marketing budget from now on.