A Simple Content Marketing Case Study That Works

Content marketing doesn’t have to be complicated. This case study from Jay Baer explores how his dentist uses Facebook Live to educate patients and prospects.
4 Video Contest Ideas to Boost Your Social Engagement

The rise of video offers new frontiers for social media marketers, including new tactics for driving engagement via social media contests.
The Best Brand Experiments with Live Streaming Video

Live streaming video is a powerful new tool in the marketing toolbox. Here’s how brands are implementing it successfully.
7 Smart Ways to Start Using Facebook Live for Your Business

Facebook Live’s video streams engage your audience in ways pre-recorded content can’t match. Here’s how to add it to your social strategy.
Why Kohl’s Response to This Viral Video Hit All the Right Notes

When a fan’s infectious video showing off her new Chewbacca mask went viral, Kohl’s response to the video hit all the right notes.
How Brands Are Using Live Streaming Video Successfully

Live streaming video is a powerful new tool in the marketing toolbox. Here’s how brands are implementing it successfully.
What Happens When You Engage Fans With Facebook Live

The debut of Facebook Live offers brands a new tool for engaging with fans in real time. Here’s how Monsanto put live video to work.
How Facebook is Slowly Strangling Twitter

Twitter is in rocky waters and Facebook is making it worse by copying new Twitter features and starving Twitter of oxygen. How will it end, asks Jay Baer