What Marketers Can Learn from Sports Marketing Fan Engagement
No one does personalized engagement better than sports teams. Consider what these four engagement strategies can do for your marketing.
How NASCAR Creates Exciting Fan Experiences on Social Media
As NASCAR knows, supplementing real-time event coverage with exciting social media experiences is a powerful way to drive fan engagement.
How to Gather Fan Feedback on Social Media
Customers are turning to social media as their go-to channel for feedback. It’s never been more important for brands to listen in.
Measuring Facebook Fan Engagement Beyond the Like
Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free […]
Why Won’t Facebook Give Us a Love Button?
Last week, Facebook celebrated the one year anniversary of the “like” button, the popular successor to the “fan” button, and the tip of the spear of its Open Graph gambit that it hopes will allow it to become the plumbing of the Web. By any measure, the “like” button is a smash hit. It is […]
6 Ways Web Check-ins Can Benefit Your Brand
Guest post by Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd, addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are […]