Top 4 Digital Lead Gen Trends
From Formstack’s new State of Lead Capture Report, Jay Baer pulls out the top 4 digital lead gen trends marketers must know.
Boost Online Lead Gen With These 4 Secrets
Improve online lead generation and conversion rate with these 4 secrets from Jay Baer and Formstack.
How to Make Marketing Analytics Easier
Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Learn how to make analyzing that data easier with these five tips.
11 massively doable ways to increase conversions with better forms
Don’t undercut your digital marketing promotions and outreach efforts with forms that diminish your conversion rate artificially. Here are 11 ways to boost conversions (includes slides).
Calculate Your Blogging ROI in 9 Steps
Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically […]