General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign
As if Jimmy Fallon’s shows weren’t enough fun already, GE has partnered with the show to offer some creative Fallonventions as part of their #SomeoneShouldInvent social media campaign.
General Electric Hosts a Virtual Science Fair On Tumblr
What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second […]
General Electric Pours A Refreshing Glass of Science on Vine
When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine. An important message from this video is to leverage the milliseconds to your advantage. How many times did the recorder have to touch and lift their finger off of their smartphone […]
5 Brands Successfully Using Education to Engage
The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. It’s the spoonful of sugar that […]