How to Use Brand Storylines to Spark Social Media Engagement
Any company can post on social media, and most do. To stand out your company has to go further. Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation.
25 Ways to Create Shareable Content
The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each […]
14 Steps to Hosting a Successful Webinar
Learn how to host and promote a successful webinar with these 14 steps from Gini Dietrich, founder of Arment Dietrich and Spin Sucks.
Eating Their Lunch: Using Technology to Monitor and Respond to Competitors
You never see people talk about competitors on social networks, and on marketing blogs. It’s the ultimate taboo topic. Get behind closed doors and that changes quickly. Marketers obsess about their competitors, messaging, and corresponding market share. That’s why we talk about competitors a great deal in Marketing in the Round. Some believe they should […]
Customer Stalking – When Is Your Twitter Response Too Fast?
Guest post by Neicole Crepeau, an Online Strategist at Coherent Interactive. She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It takes place every Tuesday at noon EST.) The exchange is below: @jaybaer #sm107 BONUS Q4. How important is speed of response on Twitter? And […]