How to Create a Google Reviews Landing Page for Your Business
Google Reviews’ role in local search is growing. Make sure your business is set up with a reviews landing page of its own.
How the Blog Post Op-Ed is Changing News
Op-eds are becoming a go-to news source for many consumers, presenting inbound marketers with unique opportunities for branded content.
5 Things You Need to Know About Google’s Mobile Changes
Don’t get swept up in the “mobilegeddon” panic sparked by Google’s recent mobile changes. These 5 key takeaways will alleviate your fears and show you how to take advantage of the updates.
How to Leverage the New Twitter Partnership with Google
The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.
How to Write Better Content for Social Media
You can’t just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs. Learn how to optimize your writing for each social network by figuring out whom you are going to share your content with.
Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup
Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.
How to Make Sure Your Emails Land in Gmail’s Primary Inbox
Learn how to land your email marketing newsletters into Gmails Primary Tab every time with these tips, tricks, and examples from marketers and bloggers that work.
How to Run Successful Campaigns on Google+
Building campaigns on Google+ starts with planning and ends with launching a successful movement that your communities can get behind. Learn the Five C’s of developing a Google+ campaign that engages your audience and drives awareness for your brand.
Why Facebook Is More Like Verizon Than Like Google
In this edition of The Baer Facts, I’m not joined by Kyle Lacy of ExactTarget, but am flying solo and recording from my Mom’s guest bedroom, complete with quilt on the wall, to talk about Facebook’s startling purchase of WhatsApp for $16 billion, plus $3 billion in stock grants to WhatsApp team members. Certainly, $16 billion is a […]
How Google is Forcing Your Content to Get Better
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results […]
Can Ads Actually Make Foursquare Better
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads, and whether they are a viable option for marketers, an annoyance for users, both or neither. Whither the Check-In? In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. […]
4 Ways to Include Calls to Action on Videos
Video has an important place in your overall content digital marketing strategy, and YouTube’s rise in popularity has taken a front seat in social media marketing news. I shared 4 Mistakes You Make When You Post Video on Your Blog in my last Convince & Convert post, with number four being neglecting to include a call-to-action (CTA). Here […]
The Impact of Reviews and Other Social Media Content on Shopper Purchase
In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms […]
4 Reasons Google Bought Wildfire
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Wildfire, a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. (Happy […]
Google Analytics Social Reports Provide Huge Metrics Edge
Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. You have, too. But when it comes to business, I’m not playing around. I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that.
Is Social Media Strategy Required or Redundant?
I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked […]