Voice Computing Puts the Words Back in Your Mouth
Guest post by Tim Hayden, co-founder and CMO of 44Doors, a mobile SaaS and consulting firm based in Austin, Texas. As tens of thousands of technophiles rolled into Austin last week, many of them pondered the possibilities of voice search and interactive voice response. The week prior in New York, I had a number of […]
Will The Rise of the Photo Apps Kill the Written Word?
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. Overall, the statistics point in just one direction: blogging […]
Social Media Success May Depend on HR
Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Some companies I visit have embraced social media enthusiastically and are moving into some pretty advanced ideas. Other companies are simply checking the box. […]
Are You Passionate About Social Media, Or Obsessed?
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Passion or Obsession? No, I’m not talking Calvin Klein scents. Actually, I’m putting forth a question to you. Are you passionate about social media or are you obsessed with social media? “Passion” has become one of […]
Why YouTube Annotations Can Make the Difference Between Viral and Lame
Guest post by Andy Harvard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company. YouTube Annotations have always been a hard tool to grasp for both user and viewer. In the early days, YouTube users sometimes used Annotation to spam their viewers. These Annotations were never ‘cool’ or user friendly, they […]
Don’t Tell Me I’m Wasting My Time
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. I know that it is impossible to please everyone in any scenario, but most especially in the online world. Because of that, I most of the time let snide remarks roll off me like water off a […]
It’s About Response, Not Engagement
Guest post by Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School. He blogs at http://www.makesocialsell.com/blog/. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really […]
Social Media Lessons From the Offline Real World
An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social […]
Audience Segmentation Lessons from Google Plus
Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an […]
New Research Finds the Curation vs Creation Sweet Spot
Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward. Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part […]
5 Reputation Management Lessons from Prince, Dell and Beyond
Difficulties arise. Mistakes happen. Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. But […]
Build Backlinks – 14 Easy Ways
Subscribe to Convince & Convert ON, the most relevant email in digital marketing. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see! You pick the categories, we deliver the content. The best content […]
Diversifying Yourself Into a Platform Business
Guest post by Phil Simon, a technology expert and the author of three books. You can back his latest project here. My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many […]
The Hitchhiker’s Guide to Tracking Website Engagement
Guest post by Petri Darby, APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations […]
SunButter Succeeds in Social Media Step-by-Step
Guest post by Libby Hall, digital strategist at the Flint Group of agencies. Here’s an example of strategic social media in action for our client, SunButter. SunButter sunflower seed spread is like peanut butter, but totally peanut-free and made from sunflower seeds, so it’s perfect for people with peanut allergies. It’s also delicious, as fans […]
The Fallacy of Round the Clock Social Media
Guest post by Chris Hall an interactive content specialist at Off Madison Ave who specializes in writing for humans, not robots. It’s 11PM and the world around you is getting ready for bed. As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush […]