Can a Guerilla Marketing Campaign Keep This Retailer in Business?
UK retailer British Home Stores has deployed a bold guerilla marketing campaign to save the company from going out of business.
How Much Do You Know About Your Consumers’ Cultural Communities?
Want a fuller understanding of your audience and the cultural spaces they inhabit? Dive into their hashtag communities.
How to Adapt Your Brand for Instagram
Instagram is a natural home for visually-oriented brands, but how can other industries get in on the action? Capital One has figured it out.
3 Inspirational Social Media Campaigns to Empower Women
This year’s Cannes Grand Prix honored several campaigns with honest messaging and smart targeting intent on inspiring women.
5 Ways to Use Location Data for Better Social Listening
Does your social listening ignore location data? Here are 5 ways to use location tagging to make sure you’re hearing the whole conversation.
How to Identify Relevant Hashtags for Your Business
Identifying the right hashtags is critical when it comes to social monitoring and engagement.