Why You Need Both Personalization and Humanization
Personalization and humanization are both key components of modern digital marketing. Here’s how they work and why, with examples from Jay Baer.
5 Holiday Campaign Tips to Keep You Off the Naughty List
Done right, your annual holiday greeting can go beyond spreading good cheer to increase engagement, build loyalty, and drive conversions.
5 Ways to Keep Your Content Playful and Fun
Humor can breathe life into your video marketing, at little cost to your team. Here are five ways to brainstorm fun and playful content.
Why Humanization is More Important Than Ever: The Monty Minute
Society has a tendency to believe the worst about a company, especially when it’s a huge one like Amazon. But this story of a parody gone wrong reminds us to humanize at every step of the way to help customers stand by your side.
How Humanity Drives Customer Experience
Smart companies rarely act like companies. Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective. An amazing case study from Jay Baer shows this principle in action.
How Localized Social Media Drives Personalized Connections
In June, Social Pros was all about keeping things local. Whether it’s hiring a “city planner” to drive hyper-local content in a particular area, making sure that listening is in place to manage social customer service efficiently, or translating passion for a brand into local marketing, June’s Social Pros are tuned into the impact that local social media can have on their marketing plans.
Social Success Comes from Individuality
April’s guests on the Social Pros Podcast brought in expertise from all different industries, with guests including Water.org, the global non-profit that aims to bring safe water to all; Bob Pfeifer, who used social media to find his kidnapped son across the world; Ekaterina Walter and Jessica Gioglio, authors of the new book The Power of Visual Storytelling; and software innovator VMware.
[infographic] Industrialized vs Humanized Companies
“Life finds a way.” Jeff Goldblum’s character in Jurassic Park leveled this caution to the scientists resurrecting the dinosaurs about their inability to control organic evolution. That line struck me as I read Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant. Their book explores how corporations and large […]
Is Your Marketing a Wolf in Sheep’s Clothing?
Last week, I wrote that social media stunts can do more harm than good, because they set an expectation among the masses that they will also be treated with extraordinary kindness. But they won’t, because highly individualized “wow” moments aren’t typically scalable. (Note: not everyone agreed with me on that, which is terrific. I don’t […]
Think Narrow and Harness the Power of UnPopular
Excerpt of my interview with Erika Napoletano. Transcription services from our friends at Speechpad. For full conversation, watch the video! Jay: Hey everybody it’s Jay Baer from Convince & Convert, joined today by a very special guest, Erika Napoletano, author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who […]
The Awesome Power of Family in Social Media Storytelling
In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you sit down to whatever celebration you embrace, think about the videos below and what they evoke within you. But first, remember that the goal isn’t to be good at social media. The goal […]
Is This The Greatest About Us Page Ever Written?
This is an era without information gatekeepers, and every company needs to think of itself as its own TV station, magazine, and newspaper. This puts a spotlight on businesses’ ability to tell their own stories with nuance and impact. Those stories don’t have to be solely contained on your blog, or your YouTube videos, or […]
How to Humanize a Sketchy Industry
Social media is about people, not logos. I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof, CMO of ExpertBail, which seeks to become the country’s first branded network of bail bonds companies. Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail […]
Why Should Old Spice Get to Have All the Fun?
Guest post by Clinton Bonner, President of NoSox Productions; a character based brand story-telling firm out of Westbrook, CT. It was 2010… The Toyota Sienna Family somehow made mini-vans cool and the Old Spice Guy literally rode-in on a white horse and into our social lives. The emergence of amazing character-based brand storytelling on the […]
What I Learned About Humanity From a Steakhouse
Last week, in the post “Why Your Special Offer Isn’t” we talked about the importance of humanization. Faced with an invitation avalanche, consumers will respond to the stories that resonate with them on a personal level. And those stories don’t just have to live in social media. Myril Arch’s Story — Humanizing a T-Bone Recently, […]
Humanizing a Critically Important Industry, From the Ground Up
The public dialog about agriculture in California and beyond is largely negative, with tales of agribusiness nefariousness commonplace. This is despite the fact that 98% of America’s farms are still owned by families. Farmers are literally feeding us every day, but are routinely pilloried in social media and elsewhere by a very vocal minority. This […]