How IHOP Got Personal for National Pancake Day 2016
For National Pancake Day 2016, IHOP upped its social media ante by inviting 7.3 million of their closest Twitter friends—by name.
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience
For the return of their “All You Can Eat Pancakes” campaign, IHOP gave fans an unforgettable experience: their portrait in pancake batter.