Do You Use the One Magic Question to Guide Your Marketing?
The one question to ask—and keep asking—to effectively position and message your product or service, from Jay Baer.
Indiana University Athletics Bring Fan’s Twitter Stories to Life
What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. The result was an engaging fan-driven video that captures the hearts and minds of many Hoosier loyalists.