Why Marketing Agencies Must Learn to Share
Marketing agencies must learn to stop hoarding and start sharing. Focus on self-preservation, and you’ll fail to deliver.
Why Video Is the Next Performance Marketing Category
Video marketing is undergoing massive innovation. It’s time to consider video as the best performance-marketing tool in your arsenal.
What the Rise of Virtual Reality Means for Marketers
The rise of virtual reality offers marketers an exciting new channel to reach audiences. Learn which campaigns are doing it right.
Why Hugging Your Haters Promotes Innovation
What happens when you ignore customer feedback and innovation opportunities? Someone else will hug your haters for you.
6 Accidental Ways Companies Kill Innovation
Don’t let your company be an innovation-killer. Look out for these common ways teams talk themselves out of good ideas.
How Visuals are Telling the NAIAS Story
President Obama makes waves with his State of the Union address while all the car talk you can imagine emerges from Detroit, with visuals being the primary sharing media for NAIAS.
Retaining Customers Requires Innovation
It should go without saying that you should be adding more features as you grow, not less. But Microsoft has gone against this model by removing customers’ favorite elements and frustrating the masses.
5 Innovative Brands Display an Unexpected Approach to Content
From hidden games to humorous listings, these five innovative brands stepped outside the box to deliver unexpected content to their fans.
B2B Marketers Are Humans, Too
Why make a B2B ad that looks like B2C content? Because B2B marketers are just as hungry for messaging that packs both utility and enjoyment.
How to Create an Unforgettable Integrated Campaign
When the solar eclipse hit Europe last week, Oreo shone bright with a clever campaign that integrated print, social, and even billboards.
37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad
Newcastle made good on their promise of a crowdfunded, 37-brand Super Bowl spot. How did they do with the final result? You be the judge.
Influencing the Influential: How One Infographic Scored 17,000 Views
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
Target Dabbles in Curated eCommerce with “Awesome Shop”
‘Tis the season for shopping and gift giving. Just in time for the peak holiday shopping rush, Target is introducing a smarter, real-time shopping experience with its new “Awesome Shop.” Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. […]
What Michael J. Fox Taught Me About Marketing
I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. So it was a thrill to see Fox give a keynote […]