A New Industry-Specific Guide to Making Marketing Useful
I’m not done banging the drum about the power of creating marketing so useful, people would pay for it. In fact, I’m just getting started. Today is a big day. Today is launch day for the first official Youtility ebook – Youtility for Accountants: Why Smart Accountants are Helping not Selling. This is a $2.99 […]
The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons: The […]
Cooperative Content Will Eventually Dominate Your Polished Content
The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want. […]
7 Ways to Take the Media World by Storm
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer. […]
My 7 Favorite Content Marketing Tips and 29 More I Like A Lot
It’s almost September, which means it’s almost time for Content Marketing World, the Lollapalooza of the content marketing industry. It’s thousands of smart professional content types, converging all at once on downtown Cleveland to figure out how to create and propagate content that wins the hearts and minds of customers and prospective customers. Organized by […]
The Biggest, Yet Never Mentioned, Benefit of Content Marketing
We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better […]
Striking a Content Chord with Color Commentary
In music, melody is a sequence of notes that leads your ear through the song. The hooks that stick in your head tend to be the tune’s melody. Many of the most popular artists of all time—The Beatles, The Beach Boys, Queen, and The Eagles quickly come to mind—vastly increased the appeal of their music […]
The Power of Content Strategy
“With Great Power Comes Great Responsibility” – Uncle Ben to Peter Parker (Spiderman) As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case. Unfortunately, just because we can, doesn’t mean we should. […]
Content Marketing for Professional Services: Does It Cannibalize Your Business?
Jay Baer and Joe Pulizzi follow up their packed SXSW presentation with this post on how consulting companies can grow their business with content marketing.
The 6 Stages of Exposing Yourself with Content Marketing
In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company? […]
Why Content Marketing Matters To Me And Should To You
Last week, Joe Pulizzi and his merry band of content strategists at Junta42 released new metrics, ranking the top content marketing blogs in the world. And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert. Your feedback, comments, and support are what keep me […]