How Keyword Intent Can Boost Your Conversion Rate

Analyzing keywords by intent should be your first step when diagnosing conversion issues. Match your content to their search intentions using these strategies.
Does Keyword Optimization Still Matter?

Keywords no longer guarantee SERP success, but keyword optimization still plays a meaningful role in your SEO.
7 Common SEO Mistakes You Need to Fix Now

Even the most meticulous web developers can make serious SEO mistakes. Make sure your site isn’t falling victim to these common oversights.
How Important are Keywords in 2015?

Keywords no longer dictate a stellar search ranking, but keyword optimization isn’t dead and gone—it might just need a fresh approach.
How to Create Effective Competitor Campaigns Without Pointing Fingers

A smart competitor campaign can help you reach potential customers looking for alternatives without pointing the finger at your competitors.
3 Ways to Transform Your Blog Into a SEO Machine
When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly fine for a family event […]
5 Ways to Use Pinterest to Boost Press Release Results
Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. So how can you leverage that popularity to […]