2 New Programs Prove the Inmates are Running the Social Media Asylum
If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. But, if you had even a scintilla of suspicion that it wasn’t true, it should have evaporated this week based on these two events. You Gotta Fight […]
KLM’s Social Flight of Fancy
Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. We crave details and behind-the-scenes content as we navigate a rapidly changing landscape. So when we see a substantial and comprehensive case study from the […]
Social Media Stunts Do More Harm Than Good
We don’t love companies, we tolerate them. Only 48% of Americans trust business, according to the most recent Edelman Trust Barometer. Especially in this social media age, where corporations’ missives are displayed cheek to jowl with those of our family and friends, it’s easy to think of business involvement in social as a necessary evil […]