The Fight for the Future of Influencer Analytics
Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more […]
Why Online Influencer Outreach is Overrated and How to Fix It
Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores, and blogger […]
Klout and the Reality of Return on Influence
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome, everybody. It’s Jay Baer at Convince & Convert, joined today by a very special guest, my good friend Mark W. Schaefer. Mr. Schaefer, how are you, good sir? Mark: I could not be […]
Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee, Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not […]
Are You Passionate About Social Media, Or Obsessed?
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Passion or Obsession? No, I’m not talking Calvin Klein scents. Actually, I’m putting forth a question to you. Are you passionate about social media or are you obsessed with social media? “Passion” has become one of […]
Why Critics of Klout Are Missing the Big Picture
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws […]
The 3 Keys to Social Influence
This is an interview I did with Klout for their Klout Stars series, where they ask “influencers” about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. I moved out of that industry into digital […]
6 Critically Undervalued Social Media Success Metrics
People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily […]
The 4 Marketing Metrics Mandates
There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint, Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates View more […]
6 Timely Tips for Twitter Success
New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has […]
Why Influence Mining is the Next Gold Rush
Inherently, we understand influence. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from […]