How to Protect Yourself from Shady Search Marketing
When hiring an SEO professional, ask these questions to protect yourself from “experts” that are out-of-date, misinformed, or even criminal.
A Marketer’s Guide to User-Generated Content Rights and Ownership
As consumers become more savvy of content rights and ownership, brands must be more attentive to how user-generated content is used.
How to Balance Ethics and Reality in Influencer Marketing
Disclosure is the key to smooth, legal influencer relationships. Here’s how brands can protect themselves and stay ethical.
3 Ways to Ensure Your Social Promotions Follow the Law
Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. The Federal Trade Commission recently completed an investigation into a Pinterest-based contest conducted by fashion brand Cole Haan. […]