What Brands Get Wrong About Local Marketing Strategy
Google My Business is a powerful addition to your local marketing toolbox, but its API will only take you so far.
Social Media Lessons From the Offline Real World
An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social […]
Social Media Success is About the Wizard, Not the Wand
Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head, moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in […]
When a Picture is Truly Worth 1,000 Words
Guest post by Aaron Strout, head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. For anyone that doesn’t know what a location based service is, it’s an application or website […]
Using Location-based Services for Content Marketing
Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But they are also potential sources of great content. When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. But when you look […]