What Marketers Can Learn from Sports Marketing Fan Engagement
No one does personalized engagement better than sports teams. Consider what these four engagement strategies can do for your marketing.
How to Showcase Your Brand’s Unexpected Side
The latest campaign from retailer Harvey Nichols features a suspenseful bait-and-switch that showcases an unexpected side of their brand.
Are We Making Our Fans Work Too Hard?
Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to […]