The Power of Influence
Last year, a young lady named Molly Katchpole graduated from college and, like so many young Americans, could not find a job. Desperate to make her student loan payments, she took a job as a part-time nanny. While struggling to make ends meet, she received a letter from Bank of America stating that if she […]
Klout and the Reality of Return on Influence
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome, everybody. It’s Jay Baer at Convince & Convert, joined today by a very special guest, my good friend Mark W. Schaefer. Mr. Schaefer, how are you, good sir? Mark: I could not be […]
Popularity and Reciprocity are the Enemies of Connectivity
As I spend increasing amounts of time playing with Google Plus (see my analysis of it here), I’ve come to recognize that the success of social networking eventually brings about its demise. Twitter originally felt a lot like Google + does today, where you recognized most of the people in your stream, interactions were more […]
Debating the Future of Social Media Management
Join Mark W. Schaefer (whose {GROW} blog is a must-read) and me for a fireside chat about social media centralization vs. decentralization. While Mark and I agree about nearly everything, we have a difference of opinion on one particular topic: social media management and the role that social media will play within organizations. I contend […]