11 Ways to Improve Net Promoter Score Surveys
The ubiquitous Net Promoter Score email survey could be made a lot more effective with a few small tweaks, as Jay Baer demonstrates in this detailed comparison.
Is All This Technology Making You Less Productive?
New research from Workfront looks at workplace productivity and why it’s lacking. Analysis by Jay Baer.
Are You Ready to Listen Differently in Social Media?
Social media listening hasn’t changed in years. You need to listen differently and harder to find your customers now, says Jay Baer.
Why Investors Need to Use Social Media
Social media provides today’s investors a quicker, more efficient way to predict market movements and evaluate trade decisions.
How To Fix Your Marketing Blind Spot
Marketers don’t really know what customers want because they typically aren’t interacting with customers directly. Here’s how to fix that. Post and slides from Jay Baer.
How to Develop a Successful Digital Coupon Campaign
Coupon usage is ubiquitous. With over 93% of Americans using coupons, it’s important for companies to know how to properly set up a digital coupon campaign. These tips are backed by consumer research and will help you get your coupon strategy set up for maximum success.
Why Data May Be Steering You Into the Rocks
Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But…. Data and insight are not the same things. (tweet this) Thirst for machined data can cause you to treat customer needs with LESS humanity […]
Crowdsourcing: Beyond the Basics
Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it […]
Online Community With Purpose and a Plan
Lisa Beatty was at a cross-roads. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. So, Lisa Beatty build JaneNation.com, a new opinion, […]
How to Integrate Social Media Into Your Marketing
View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the […]
Use Online Listening for Competitive Research
Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave. Are your customers telling you everything you need to know to improve the bottom line? Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and […]
Crowdsourcing Your Dog Food
One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. […]