Hire the Right Marketing Automation Team, or Pay the Price
Every day you push back against automation is a lost opportunity. Here’s why the time to invest in a marketing automation team is now.
Why Your B2C Strategy Needs Customer Value Marketing
Customer value marketing gives marketers the power to demonstrate tangible growth and increase a customer’s value over time.
Is Your Automated Personalization Really Personal?
Brands are beginning to realize a hard truth: Automated personalization frequently fails to delight customers and strengthen relationships.
How Data Cleansing Helps Expiring Data and Poor Leads
Keeping your marketing data clean, organized, and up-to-date can have a staggering impact on your team’s effectiveness and revenue.
How to Choose the Right Content Marketing Software
Rather than viewing marketing software as a vast array of point solutions, step back for a broader look at their role in your strategy.
Cooperative Content Will Eventually Dominate Your Polished Content
The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want. […]
Marketing Automation for Everyone with Keap by Infusionsoft
We’ve known for more than a decade that relevancy drives email marketing results. Getting a message or offer that’s tailored to your needs and circumstances is much more likely to be effective than an unfocused, blanket email that’s sent to an entire database at the same time. This ability to customize email and send different […]