You Are Not the Star of Your Content Marketing
Your products and services are not all that interesting. Useful content marketing creates relationships based on relevance. See these 100 year-old case studies:
Why it’s easier for B2B to measure content marketing
The goal isn’t to be good at content, the goal is to be good at business because of content. B2B can close that loop with metrics in ways B2C cannot, says Jay Baer in this blog post and video.
Why the best content is about marketing sideways
The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company’s personality, says Jay Baer in this video and short blog post.
The Key to Social Media Success is Just 2 Letters
I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down. The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog […]
Marketing Sideways to Win at Social Media
Are you ready to kill features and benefits? You need to find the one thing about your brand that’s inherently interesting. The one thing isn’t something obvious. Instead, it’s an unusual aspect of your operations or corporate culture that often requires some anthropological thinking to uncover. Once you find the one thing and build social […]