How Influence Marketing Differs from Celebrity Endorsement
It’s easy to confuse influence marketing with celebrity endorsement. But for campaigns to succeed, savvy marketers must know the difference.
5 Smart Ways to Use Email Signature Marketing
Expand your lead gen strategy toolbox with email signature marketing. Here are five ways to get started.
How Data Is Used to Refine Marketing Messages
To remain viable and visible to consumers, brands will need to get smarter about how they listen and collect data on their audience.
7 Ways to Make Your Business Storytelling Awesome
The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.
6 Accidental Ways Companies Kill Innovation
Don’t let your company be an innovation-killer. Look out for these common ways teams talk themselves out of good ideas.
4 Tips for Honing Your Content to Reach Gen Z
Now’s the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.
Why You Need a Business Strategy, Not a Social Strategy
In the rush to drive social engagement, don’t forget: Your business strategy should come first. Your social strategy should follow.
Why You Need Design Thinking and How to Use It
Design thinking brings structure to your brainstorming, providing a method by which your marketing team can explore new strategies and ideas.
Why Conservative Doesn’t Mean Boring in Financial Content Marketing
Even financial firms can use a little levity. Your business’ conservative voice shouldn’t bar you from creating fun, humanized content.
5 Smart Marketing Strategies for Niche Businesses
Conventional marketing strategies aren’t always the best fit for niche businesses. You’ll need ideas as unique as your client.
5 Holiday Campaign Tips to Keep You Off the Naughty List
Done right, your annual holiday greeting can go beyond spreading good cheer to increase engagement, build loyalty, and drive conversions.
7 Strategies for Monitoring Your Competitors
From tracking keywords to monitoring social posts, competitor analysis will help you stay on top of what’s popular in your industry.
What the Rise of Sponsored Social Means for Your Business
A new study reveals just how rapidly sponsored social is growing, and how it’s matched traditional display advertising in effectiveness.
Over Half of CMOs Still Not Using Omni-Channel Marketing Strategies
New research reveals how few marketers are implementing omnichannel marketing strategies, and how many still have a long way to go.
3 Ways to Get Personal With Your Prospects
Mass-marketing is quickly becoming a thing of the past. Here’s how marketers can adopt a more personal approach to lead nurturing.
3 Lean PR Strategies Every Business Can Practice
Companies of all sizes can benefit from applying a lean mindset to their PR strategy. These three tips will show you how.