5 Ways Artificial Intelligence Can Help Your Brand Grow
Marketers, take note: Artificial intelligence is already helping brands grow and improve their advertising, customer service, web design, and SEO.
6 Trends in Digital Advertising That Take Us from 2017 to 2020
The latest trends in digital advertising are all about responding to consumers’ actions with more nuance, accuracy, and relevancy than ever before.
Why Your Marketing Personalization Isn’t Good Enough Yet
More and more businesses are investing in marketing personalization technology, but few are delivering a truly personalized experience.
Hire the Right Marketing Automation Team, or Pay the Price
Every day you push back against automation is a lost opportunity. Here’s why the time to invest in a marketing automation team is now.
9 Digital Marketing Trends to Invest in This Year
Take a look at 2017’s must-haves for your marketing budget, according to these up-and-coming marketing trends.
How to Fight for the Marketing Budget You Deserve in 2017
What story will your marketing metrics tell in your next budget meeting? Learn where to look for cuts, changes, and areas to improve.
63 Percent of Marketers Say They Have Enough Technology
Many marketers feel they have all the technology they need to run successful campaigns. But how correct are they, really?
How Chatbots Are Revolutionizing the Way You Reach Your Consumer
Thanks to today’s chatbot boom, the way your consumers shop and engage is about to change. Is your brand ready?
3 Augmented Reality Trends Marketers Should Watch
Now that Pokémon Go has proven the popularity of augmented reality, where is AR headed next? Keep an eye on these three trends.
Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data
How can marketers have so many tools at their disposal and still not have what they need to translate data into action?
Why Most Companies Can’t Yet Handle Great Marketing Technology
The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy […]
How CMOs Can Prove the ROI of Tech Investments
Prioritizing these metrics can help CMOs prove the ROI of their technology investments and earn the budget they need.
What CMOs need to do to earn their expanded role in business
We have more data than ever, yet we’re starved for insights. How can CMOs gain the end-to-end customer understanding they need to fulfill their expanded role in business?