Why Today’s PR Must Change or Die
PR agencies everywhere are upping their game to keep pace with the changing world. Make sure you and your agency are on the right track.
How to Treat Your Bloggers Like Rock Stars
Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward. The writer in me loves […]