Should Your Marketing Strategy Include PR?
PR isn’t always a must-have—not for every business at every stage. Learn how to determine when PR is the right investment for your company.
How Executive Teams Can Improve PR
Your senior executive team can’t afford to take a hands-off approach to PR. C-level executives must be engaged for winning PR results.
Why Today’s PR Must Change or Die
PR agencies everywhere are upping their game to keep pace with the changing world. Make sure you and your agency are on the right track.
Back Up the Bus – The Changing PR Timeline
Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct […]