How to use big data to find sponsors for your podcast and blog
Running a media company requires technology to learn detailed information about audiences and sponsorships. See how Jay Baer uses Affinio to answer the most important media questions.
Newspapers Fail When They Don’t Contain News
Hey, here’s an idea. What if newspapers actually contained real news? Recently, I grabbed the USA Today as I often do while on the road (in this case, in Nashville Tennessee for the Marketing United conference) I get most of my news online (as you probably do as well). But I still read a newspaper every […]
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
The media landscape is more complex than the paid-owned-earned (POE) media model would lead us to believe. Here’s a breakdown of what this new paid-owned-granted-leased-earned (POGLE) media model looks like and which media activities fall within each category.
The Best Video Content About the Greatest Feeling on Earth
You need to identify your underlying message. What are you trying to say? Brands need to stop talking about themselves and start telling a story.
4 Tools to Help Build a Social Media Analytics Report
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity. “We see our competitors employing social […]
Why Blogs Will Kill Dissent
While newspapers and magazines make increasingly Draconian decisions to try to escape their inexorable spiral of decline, the very future of publishing comes into question. Will life as we know it stop once the Grey Lady and her sisters cease to exist in their historical form? No. Even without papers and mags, Britney will still […]