40+ Free, Must-Have Mobile Apps for Marketers
Expand your marketing toolbox with any of these 40 mobile apps for getting organized, team communication, analytics, and more.
7 Social Media Marketing Apps You Need Now
Streamline your social media marketing processes and create better social content with these seven essential apps.
How Pokemon Go Is Paving the Way for Business
New statistics reveal just how popular Pokémon Go has become. Here are just a few ways businesses are profiting by joining in the fun.
5 Small Business Apps That Will Change the Way You Work
Make your workday as app-savvy as your personal life. Here are five of the best apps for boosting productivity at the office.
What to Consider When You Price Your Mobile App
Both the “paid” and “free” approaches to app pricing come with benefits and risks. Here’s what research and trends indicate.
4 Invincible Ways Mobile Apps Fuel Business Growth
Mobile apps are quickly becoming the most popular digital spaces for consumers. Here’s what that means for your growing business.
What You’re Still Getting Wrong About App Store Optimization
Don’t rely on shortcuts to improve your app’s ranking and conversion rate. Steer clear of these common app store optimization mistakes.
Why Apps May Become More Important Than Your Website
In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media We are spending much of that digital time in mobile devices Most of that mobile time is spent in apps Therefore, apps are becoming the dominant form of […]
Websites Will Become the AM Radio of the Internet
If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the great benefit of Youtility – marketing so useful, […]
The 6-Step Path to Creating Inherently Useful Marketing
Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Since then, companies of all sizes and shapes […]
4 Ways Mobile Impacts SEO
Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile […]
Why You Need to Market Your Marketing
You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing. This is because companies treat the fact that they finished the content execution as the end game. We finished our mobile application and it showed up in the iTunes App […]