Yext Creates a New Content Marketing Opportunity With Uber
Last week, Yext launched a new integration with Uber that will provide a new way to serve hyper-targeted content marketing to riders.
7 Tips to Leverage the Power of SMS Marketing
Not sure how to make SMS marketing a more integrated part of your mobile strategy? These seven tips can help.
Why Some CMOs Believe Mobile Marketing Isn’t Worth It
4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
4 Important Snapchat Metrics Your Brand Should Be Measuring
Don’t let Snapchat’s lack of formal analytics deter you from experimenting with this powerful and increasingly popular social platform.
How Emails Are Evolving into Mailable Microsites
Thanks to new developments in email functionality, emails are more like microsites than ever. Learn about six new important changes that are in store for email marketing.
5 Tips to Engage Your Audience With Push Messages
Does your mobile strategy include push messaging? Don’t neglect the opportunity to engage your most loyal fans with smart, well-timed push.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Over 90% of SMS messages are read within 3 minutes. This makes SMS one of the most immediate channels available to connect to your audience. Here’s everything you need to know to run your own successful SMS campaign.
A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign
For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like […]
7 Mobile Marketing Stats That Will Blow Your Mind
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Mobile marketing is the future. Any marketer, or marketing firm […]
Make These 5 Marketing Changes in a Smartphone Dominated America
In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the enemy of excuses. (tweet this) If you make a bad decision today you’re […]
Don’t Let Thumbs Dominate Mobile Marketing
I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. […]
How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}
Has there ever been a more visceral, complex time to be a marketer? The rules (such as they are) are changing constantly, and new technology and rapid shifts in consumer behavior are giving best practices the shelf life of a ripe banana. It’s an era of exploration and experimentation that favors the nimble marketer. To […]
The Impact of Reviews and Other Social Media Content on Shopper Purchase
In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms […]
Why Apps Fail and Other Mobile Marketing Truths
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Hey, everybody. It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt, who is a digital strategist and the CEO of IncSlingers and the author of […]
4 Nearly Guaranteed 2012 Social Media Predictions
The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. It includes prognostications from 34 social media practitioners, including some of my favorite social media writers such as: David Berkowitz (whose MediaPost Social Media Insider columns you should be reading) […]
Does QR stand for Quasi-Ridiculous? (an analysis)
I understand QR codes are the new “it” thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones (41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. But whether they will or not […]