The 4 Ways to Keep Facebook Group Members Engaged
Keep your Facebook Group and other community members active and fired up using these 4 tactics from Jay Baer.
How to Build Stronger Bonds With Your Community
Don’t mistake customer satisfaction for customer loyalty. Meaningful bonds can turn one-time customers into lifelong community members.
BBQ Ribs Can Teach You a Lot About Content Marketing
Sterling Ball is the president and CEO of Ernie Ball, one of the largest and most historically important manufacturers of guitar strings and related equipment, Founded by Sterling’s father, the eponymous Ernie Ball. But it’s Sterling’s hobby that got him to practice Youtility – marketing so useful, people would pay for it. Using his e-commerce, marketing, […]
5 Ways to Avoid Squashing Your Community Like a Dictator
I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community. If I said the name of the organization, you would instantly recognize it. It is huge and it heavily depends on its community network to spread its message and ensure success. Lately, however, […]
The 6 Lifelong Laws of Content Marketing for Agencies
Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The opportunity costs are significant, which is what we’ll explore in this post. Can agencies truly benefit from a commitment to content (which often […]
Is Technology Ruining Online Community
Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. But the big miss in many cases is social media staffing. It’s difficult to recall the age of not-so-long-ago when we didn’t even have websites, much […]
7 Skill Sets for Nurturing Open Community
Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community: a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what […]
Wow Online Influencers With An In-Person Experience
Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC). An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and […]
Online Community With Purpose and a Plan
Lisa Beatty was at a cross-roads. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. So, Lisa Beatty build JaneNation.com, a new opinion, […]