How to Create a Content Marketing Strategy in 7 Easy Steps
How to create a content marketing strategy your customers will love, in seven steps.
How to Use Paid Targeting to Align with Your Customer Profiles
Customer profiling is your best best for figuring out who the heck your consumer is and how you’re going to find them.
4 Tips for Honing Your Content to Reach Gen Z
Now’s the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.
7 Simple Steps to Improve Your Content Marketing Strategy
These seven steps and downloadable template will teach you how to create a content marketing strategy your customers will love.
How Much Content Do You Need? Here’s a Formula.
One of the three ways to create Youtility — marketing so useful, people would pay for it — is to answer every customer question. Your prospective customers have TONS of questions they need to have answered before making a purchase. This is true for all businesses, but perhaps most so for B2B, where the stakes are […]
How to Create Customer Profiles to Reach Your Target Audience
Creating customer profiles or personas of the people you are looking to sell to is critical to a successful marketing strategy.
Why Social CRM Needs to Be Less About the Social and More About the Customers
Today’s guest post is by Kevin Troy Darling, Social Media Program Manager at iLinc Web Conferencing, who has been writing all his life, but only marketing pays. To paraphrase Tina Turner, we don’t need another acronym. The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal […]