psychology Archives - Convince & Convert

3 Psychology Strategies You Should Be Using on Social Media

Boost your social engagement with three strategies borrowed from consumer psychology: reciprocity, social proof, and scarcity.

The right colors can increase the effectiveness of your campaigns, especially when it comes to conversions.

Understand the psychology behind building trust with your followers, maintaining a consistent identity, and making money on social media.

Explore the explosive growth of social media over the past 12 years and what have become the basic tenets of any social media strategy.

Want to know if you’re catching your consumer’s eye? New advancements in eye tracking technology can reveal how.

Start creating more persuasive content using the age-old tactics of logos, ethos, and pathos.

Retroactive interference means your audience is always a moment away from forgetting your content. Here’s how to stay fresh in their minds.

Spark emotion in your social media audience with these five simple words.

Ads aren’t the only ways to connect the world to your brand. Start cultivating visual “triggers” that will make your brand magnetic.

Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.

How well does your content strategy heed consumer behavior? Understanding these four psychological principles can help.

The secret to driving online visitor engagement and sales page success just might lie in a surprising place: the supermarket.

Four conversion masters share their insight into the psychology of conversion, buyer personas, and what makes customers tick.

What makes an editor interested in your pitch? Psychology has the answer and can help give your promotions team a more persuasive edge.