What the Sales Funnel Can Teach Your PR Department
It’s time for PR to start thinking like salespeople. Here’s how PR can apply sales funnel strategies to pitching, networking, and more.
3 Lean PR Strategies Every Business Can Practice
Companies of all sizes can benefit from applying a lean mindset to their PR strategy. These three tips will show you how.
Should Your Marketing Strategy Include PR?
PR isn’t always a must-have—not for every business at every stage. Learn how to determine when PR is the right investment for your company.
How Executive Teams Can Improve PR
Your senior executive team can’t afford to take a hands-off approach to PR. C-level executives must be engaged for winning PR results.
Why Today’s PR Must Change or Die
PR agencies everywhere are upping their game to keep pace with the changing world. Make sure you and your agency are on the right track.
How Three Brands Won Big with Content Promotion
More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. However, before content promotion was en vogue, these three brands figured out a way to get their content in front of millions of eyeballs.
The 3 Key Ingredients in a Successful Influencer Pitch
When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
Study: Social Media is Not a Trusted Media Source for PR Pros
In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Here are three interesting highlights from the study, which expose exactly how PR pros are using social media.
Mastering the Many Roles of a Social Media Professional
The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business, the Google+ experts; SAP, a German multinational software company; Canva, the Australian, “amazingly simple” graphic design app; global retail giant Walmart; and the world’s largest credit union Navy Federal.
How Not to Win Any Marketing Awards Ever
Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is universal. It is that most marketing awards entry write-ups are absolutely terrible. Look, I get it. Convince & Convert is the fifth […]
How to Integrate Inbound Marketing Tactics Into Your PR Strategy
In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The […]
3 Steps to Building a Solid Media List
Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area […]
23 Social and Digital Services Agencies Should be Selling
I love this quote from Paul Roetzer, author of The Marketing Agency Blueprint (which I highly recommend): Hybrid agencies will come to rule the marketing world. These emerging leaders are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They thrive on change, and continually apply shifts and […]
Blogger Outreach Changes the PR Timeline Forever
PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, […]
10 Key Points in the New Client Pre-Nuptial Agreement
Guest post by Lori R Taylor, founder of REV Media Marketing llc, is a 20 year marketing veteran, dedicated to direct response metrics and firmly believes “if popularity is vanity then sales are sanity – it’s up to you to decide how crazy you can afford to be.” Remember that first meeting between the prospective new […]
The 7 New Roles Agencies Must Play to Survive Real-Time Business
Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer service issues can be resolved […]