What Real-time Marketing Can Learn From QR Codes
This week birthed substantial pondering about the present and future of real-time marketing, centered around what brands did right and wrong when attempting to culture jack the Oscars with tweets of varying degrees of irony and Youtility. My post on the topic became one of the most-read posts ever at Convince & Convert. Many other […]
Does QR stand for Quasi-Ridiculous? (an analysis)
I understand QR codes are the new “it” thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones (41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. But whether they will or not […]
An Easter Surprise, Using QR Codes for Instant Sampling
I’m a big fan of QR codes and similar technology. Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. In fact, we included 22 Microsoft Tags (similar to QR codes) in The […]
Is It Time for The NOW Revolution?
At long last, I’m delighted to announce that The NOW Revolution is complete and available for pre-order. My new book, written with my uber-talented co-author Amber Naslund, is subtitled “7 Shifts to Make Your Business Faster, Smarter, and More Social“. (big thanks to many of you for helping us pick a title a few months […]