Is Your Business Ready for Holiday Season Ratings and Reviews?

To truly capitalize on the holiday season sales surge, play a strong offense and defense when it comes to your online ratings and reviews.
Yelp Success vs. Ratings and Reviews
Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information.
3 Strategies for Improving the Offline-to-Online Customer Feedback Loop

Improve your customer feedback loop and delight customers, whether online or in-store, with these offline-to-online feedback strategies.
Why You Should Be Letting Customer Reviews Define Your Brand

Customer reviews are one of the most important components of your brand’s reputation and should inform how you define your brand.
The Secret to Balancing Your Online Review Strategy

Good reviews on a single platform is a great place to start, but it isn’t enough. Here’s how to balance your online review strategy.
How Not to Ask Your Customers for Reviews

It’s perfectly okay to solicit customer reviews, but do so with a personal touch and never, ever require them.
Faux Feedback – Are You Doing Customer Surveys Wrong?

Most surveys incentivize the wrong things and create a false sense of success. Jay Baer describes how to fix it and do feedback better.
The 8 Habits Restaurants Must Adopt to Dominate Online Customer Service (Infographic)

Customer service is the new marketing, particularly for the restaurant industry. Here are 8 habits restaurants can adopt to stay competitive.
How Effective Is Your Online Reputation Management?

Top-notch SEO, massive social reach, and stellar campaigns won’t mean much if your brand suffers from a negative online reputation.
What Brands Get Wrong About Local Marketing Strategy

Google My Business is a powerful addition to your local marketing toolbox, but its API will only take you so far.
5 Ways to Master Your Local Search Ranking

Do your local search listings give customers everything they need to know? These steps can help optimize your business for local search.
How to Ask for Customer Reviews the Right Way

It’s perfectly okay to solicit customer reviews, but do so with a personal touch and never, ever require them.
How to Create a Google Reviews Landing Page for Your Business

Google Reviews’ role in local search is growing. Make sure your business is set up with a reviews landing page of its own.
How to Leverage Positive Reviews in the Post-Holiday Glow

Take advantage of the post-holiday business boom and attract new customers by leveraging your positive ratings and reviews.
5 Steps to Finding the Best Rating-and-Review Sites for Your Business

Rating-and-review sites can have a big impact on your bottom line. This strategy will help you determine which ones are boosting business.
The 4-Step Code of Conduct for Winning at Online Reviews

You need samurai-esque discipline when it comes to managing your online reputation. These four habits will give you that katana-sharp edge.