How to Fight Back Against Negative Customer Ratings and Reviews
Customers wield tremendous power through online ratings and reviews. How can business owners rebound after negative feedback?
Why Negative Social Proof Does More Harm Than You Think
Testimonials and endorsements are powerful selling tools—until negative social proof threatens to undo your hard work. Here’s how to fix it.
The Fuzzy Math of Ratings & Reviews
My wife and I took the kids to see Monsters vs. Aliens recently. Seth Rogen as Bob the Blob was funny, and Hugh Laurie was excellent as Dr. Cockroach. A handful of great one liners, but overall a middling effort in the kid movie genre. The next day – after an appropriate period of contemplation […]