Are You Overlooking the Most Valuable Real-Time Marketing Strategy?
Real-time marketing is not just about one-off timely delights – it’s about ongoing service to your customers. Why not make 2014 the year that your company excelled at social customer service?
Social Media Highlights From The Boston Marathon
With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.
6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post
You may remember January 7. You may remember January 7 forever, actually. It was the first icy finger of the infamous Polar Vortex, spawning thousands of social posts in the “you think YOU’RE cold, you should see it here!” vein. But the organization that had perhaps the greatest social success on chilly January 7 may […]
Three Digital Marketing Trends for 2014 and Beyond
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Earlier this fall, I keynoted at Lee Jean’s Digital Days, […]
4 Ways This Big Brand Blew It on Twitter
In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device. #OneUp http://t.co/1jK10NdLSf pic.twitter.com/0e2kVAH70I […]
How to Plan Your Vine Videos for Content Marketing Success
By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos. When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is […]
What Real-time Marketing Can Learn From QR Codes
This week birthed substantial pondering about the present and future of real-time marketing, centered around what brands did right and wrong when attempting to culture jack the Oscars with tweets of varying degrees of irony and Youtility. My post on the topic became one of the most-read posts ever at Convince & Convert. Many other […]
The 2 Most Important Words in Marketing are What If
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account. Crisis = Danger + Opportunity It’s widely believed (although perhaps inaccurately) that the Chinese symbol for “crisis” […]
17 (mostly failed) Brand Tweets From The Oscars
Well that didn’t take long. In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Here’s the deal. If you’re going to try to capitalize on televised American water cooler moments you either need […]