You’re Doing Retargeting Wrong: Here’s How to Fix It
Bad retargeting can alienate potential customers in a serious way. Here’s how to build a more personalized, effective retargeting strategy.
New Data: Retargeting Industry Facing New Challenges as Growth Continues
A new study from Chango and Digiday show that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.
Twitter Tailored Audiences: When Does It Make Sense?
If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment […]
Are Facebook Ads a Failure?
Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform. […]
Retargeting: 5 New Statistics That May Surprise You
Retargeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about retargeting, you may be surprised to learn some of the facts and figures. The Chango-Digiday Retargeting Barometer Q4 2013 sought out […]