The 25 Best American Mayors on Twitter
Based on research from DCI, LittleBird, and RivalIQ these are the top 25 American mayors based on Twitter aptitude.
How to Choose the Right Social Channels to Reach Your Customers
For businesses marketing to social media users, the dilemma of how to optimize your marketing investment, content, and business impact on social media is important. Find out where you should focus your efforts and why.
12 Facebook Success Factors Based on Real Data
The real-time data on nearly 20,000 Facebook business pages has been used to determine several best practices for Facebook engagement. Learn about what works and what doesn’t on both B2C and B2B Facebook pages.
Why MLB Teams Put So Many Eggs in the Facebook Basket
We are in the first inning of the MLB season with opening day a month or so behind us. With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. This data is still in […]
How to Save Time on Competitor Social Media Reports
A foundation of our work is benchmarking our clients’ social media efforts against their competitors. RivalIQ is our new go-to software for this kind of reporting. It’s a HUGE time-saver. I like the company so much, I invested in it. Here’s why…
What Twitter’s New Layout Has to Do With Your Digital Elevator Pitch
Where did the color go in fashion? And what does it have to do with your Twitter profile? I like comparing things. And recently, as I was looking at a previously assembled collection of Fashion Brands, IÂ discovered that the Twitter avatar for every single one of them had zero color. None, zilch, nada! Now, honestly […]
How A Simple Ask Garnered a 50% Increase in Facebook Page Likes in 48 Hours
When it comes to expanding your the reach of your Facebook page sometimes all you have to do is ask. How did the Czech Olympic Team increase their Facebook following (page likes) by more than 50% (47,000+ Page Likes) in 48 hours? By asking for a like along with a great team photo. The request, […]
Do Contests Work on Twitter?
I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter […]