The Rise Of Reluctant Marketing
In a world where the experience matters more than the offer, content marketing has become the ultimate strategy for reluctant marketers – the brand leaders who are working to become less promotional and more useful and experiential.
What Real-time Marketing Can Learn From QR Codes
This week birthed substantial pondering about the present and future of real-time marketing, centered around what brands did right and wrong when attempting to culture jack the Oscars with tweets of varying degrees of irony and Youtility. My post on the topic became one of the most-read posts ever at Convince & Convert. Many other […]